A comprehensive study by OLX People “Blue Collar Jobs Digest 2020” takes a closer look at the job situation in the blue-collar sector in India and how it is going to shape in the year 2020.
According to the report, with over 1.3 million monthly active users and over 426 active clients present across 200+ cities, the conversion ratio of selections made-to-jobs posted was 33.85% in 2018, which rose to a whopping 70% in 2019. This has led to employers witnessing a 2X increase in conversion rate on the platform owing to the use of Artificial intelligence and other emerging technology tools, making it easier for HR recruiters to source the right candidates.
While there was a 60% growth in the number of candidate profiles registered on the platform, there has been a significant increase in women candidates, who comprise nearly a quarter of all candidates registered.
There is a boost in the choice of candidates; on average there were 30 applications per job on the platform, over 2018 and 2019.
Talking about the industry, logistics remains the top job function for demand in blue-collar jobs while manufacturing remains stagnant.
In November 2019, OLX People conducted a job fair where 10 of its clients in Bangalore like Amazon Pay, PhonePe, Domino’s, Hathway and Zomato among others that saw a turnaround of over 500 candidates, wherein 50% of the prospects were offered a job within a period of 24 hours.